Behind The Design - Sweet Alyssum

Sweet Alyssum is the oldest of the four collections and in many ways, it felt like the natural place to begin.

When our partnership with Laura Ashley first came about, I knew I wanted to fully immerse myself in the archive, exploring the vintage prints that shaped the brand’s identity. Originally launched in 1973, Sweet Alyssum immediately stood out. Its timelessness that naturally set the tone for everything that followed.

Throughout this journey, Laura Ashley catalogues became my north star. I revisited them time and time again, drawing inspiration from the colours, print choices and heritage style.

Olive green is a colour I’ve wanted to explore for a long time, but I’d never found the right moment until I rediscovered Sweet Alyssum.

Originally produced in Moss Green, I instantly envisioned the print in a deeper olive, paired with a soft beige floral.

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