Behind The Design - Magnolia Grove

Magnolia Grove is one of Laura Ashley’s most recognisable contemporary prints, and I knew I wanted to bring its fresh elegance into our first launch.

While I chose to honour the original colour palette, it felt important to rework the floral composition of this print. This print has been part of our own family homes since its initial release, which perhaps explains why we felt such a strong connection to it. Even after nine years, it still feels fresh, relevant and effortlessly timeless.

The softness of the palette carries a lot of elegance. My intention for this collection was for it to be chosen for everyday yet elevated moments.

I can so easily imagine it being worn at weddings and celebrations, where every detail matters.

Taking your dog to work, coffee in the city, long pub lunches. A collection that feels thoughtful for the occasions that feel just a little more special.

Discover The Magnolia Grove Collection

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